YouTube Advertising (Paid Growth Add-On) — Terms & Conditions
Terms & Conditions
The services described in the selected YouTube Advertising plan (the “Proposal”) are subject to these Terms & Conditions (these “Terms”). Together, the Proposal + these Terms form the “Agreement” between Podcast Monkey (“PM”) and the client (“Client”).
1. Services (Scope)
During the Term, PM will provide YouTube advertising management services (“Services”) for the Client’s YouTube channel and/or Google Ads account as outlined in the Proposal.
1.1 Included Deliverables (YouTube Advertising Plan)
• Campaign Strategy + Account Setup — Objective, structure, targeting approach, tracking alignment, and what we’re optimizing for (views, subs, watch time, remarketing, etc.).
• Audience Targeting (channels + keywords + intent) — We build audiences based on what your ideal viewers already watch, plus search and intent-based targeting where it makes sense.
• Creative Testing Plan (what to promote) — We tell you which clips/episodes to use as ads, how many variants to create, and what hooks to test.
• Weekly Optimization + Budget Pacing — We adjust bids, placements, audiences, exclusions, and budgets weekly to improve cost per view/subscriber.
• Reporting + Insights — Clear reporting on what’s driving real subscriber growth and what’s just cheap views.
• Spend-based fee tiers — Includes $1,500/mo management + 15% of ad spend above $10,000 (tiers may be adjusted if spend scales beyond that).
• Target benchmarks (not guarantees) — Estimated monthly lift from ad spend (management not included): $500 ≈ 10k–50k views + up to ~100 subs • $1,000 ≈ 20k–100k views + up to ~200 subs • $3,000 ≈ 50k–300k views + up to ~600 subs. Best results when paired with strong organic packaging (titles + thumbnails + clips).
1.2 Not Included (Unless Added in Writing)
(a) Ad spend (media budget) and any platform fees; (b) video editing, ad creative production, thumbnail design, landing pages, copywriting beyond ads/metadata needed for campaigns; (c) community management; (d) guaranteed outcomes; (e) CRM/website buildout; (f) legal compliance review for Client’s industry/claims.
1.3 Standalone vs. Prerequisites
YouTube Ads can run as a standalone service. PM may recommend a channel audit and/or packaging improvements to improve performance, but a full audit is not required to begin ads unless stated in the Proposal.
2. Term; Month-to-Month Renewal
This Agreement begins on the date of the Client’s first payment (the “Effective Date”) and continues month-to-month until terminated under Section 12 (the “Term”). The Agreement renews automatically each month unless properly canceled.
3. Compensation & Payment
3.1 Management Fee. Client agrees to pay $1,500 per month for the Services (the “Management Fee”), billed in advance and charged automatically on the monthly anniversary of the Effective Date.
3.2 Ad Spend. Ad spend is separate from the Management Fee and is paid by Client directly to Google/YouTube through Client’s billing method inside the ad account (unless otherwise agreed in writing).
3.3 Spend-Based Fee Tier. The Management Fee includes up to $10,000/month in ad spend. If ad spend exceeds $10,000 in a given billing month, Client will also pay 15% of the amount above $10,000 for that month. If spend scales materially beyond that, PM may offer revised tiering in writing.
3.4 Late Payments. Any overdue amount not successfully paid within seven (7) days may result in pausing Services and/or campaigns until payment is received.
3.5 No Refunds. Management fees are non-refundable once a billing cycle begins. If Client cancels mid-cycle, Services continue through the paid period unless otherwise agreed in writing.
4. Client Responsibilities (Access, Assets, Approvals)
Client agrees to provide timely access and inputs required to perform Services, including:
(a) Manager/Admin access to the YouTube channel and necessary access to Google Ads and any linked analytics/tracking tools;
(b) Timely delivery of ad creative assets (videos/clips), branding guidelines, and any claims/disclaimers required for Client’s industry;
(c) Confirmation of budget, goals, and any restricted targeting parameters;
(d) Prompt approvals/feedback (typically within 2–3 business days) so PM can maintain testing cadence.
If Client delays approvals, assets, or access, timelines and performance may be impacted and PM is not responsible for resulting delays or reduced outcomes.
5. Ad Account Ownership & Access
Client owns and controls the YouTube/Google Ads accounts, audiences, and performance data. PM will be granted access to manage campaigns during the Term. Upon termination, PM will remove its access upon request after all outstanding invoices are paid.
6. Platform Policies; Disapprovals; Pauses
Client acknowledges that Google/YouTube policies, auctions, and enforcement are outside PM’s control. Ads may be limited or disapproved for policy reasons. PM may pause or refuse campaigns that (in PM’s judgment) violate platform policies, applicable law, or PM’s internal risk standards, without being in breach of the Agreement.
7. Performance; No Guarantees
Client understands and agrees that results vary based on niche, offer/content quality, retention, seasonality, competition, channel health, and budget. PM provides target benchmarks as estimates only and does not guarantee specific outcomes (views, subscribers, leads, or revenue).
8. Intellectual Property
Client retains ownership of all Client-provided content, branding, and creative assets. Upon full payment, Client owns the campaign structures and reporting deliverables created specifically for Client, excluding PM’s pre-existing templates, systems, SOPs, and proprietary know-how (“PM Technology”). PM grants Client a limited license to use deliverables for Client’s business purposes.
9. Confidentiality
Each party agrees to keep the other party’s Confidential Information confidential and to use it only for fulfilling obligations under this Agreement. Confidential Information excludes information that becomes public through no fault of the receiving party or is independently developed without reference to the disclosing party’s Confidential Information.
10. Independent Contractor
PM is an independent contractor. Nothing in this Agreement creates a partnership, agency, joint venture, or employment relationship between the parties.
11. Indemnification; Limitation of Liability
11.1 Indemnification. Client will defend and indemnify PM from claims arising from Client’s content, offers, products/services, legal compliance, or instructions provided to PM.
11.2 Limitation of Liability. PM will not be liable for indirect, incidental, punitive, or consequential damages. PM’s total liability under this Agreement will not exceed the Management Fees paid by Client to PM in the three (3) months preceding the event giving rise to the claim.
12. Termination
12.1 Client Cancellation (30-Day Notice). Client may cancel with 30 days’ written notice. If notice is not provided at least 30 days before the next billing date, the next month may still be charged and will be owed.
12.2 Termination for Cause. Either party may terminate for material breach if not cured within ten (10) days after written notice.
12.3 Effect of Termination. Upon termination, PM will conclude work through the end of the paid period (unless terminated for cause), provide final reporting reasonably available, and remove access upon request after final payment clears.
13. General Provisions
13.1 Governing Law. North Carolina law governs this Agreement.
13.2 Dispute Resolution. Any disputes will be resolved by confidential arbitration in Greensboro, North Carolina, unless prohibited by law.
13.3 Severability. If any provision is unenforceable, the remainder remains in effect.
13.4 Entire Agreement. This Agreement (Proposal + Terms) is the entire agreement and may be modified only in writing signed by both parties.